The way we live and work has totally transformed since the start of the pandemic. Boardroom meetings have been switched to bedroom Zoom calls and long daily commutes are becoming a thing of the past.
Hybrid work arrangements are also here to stay, with 43% of workers saying no flexible work arrangements would be a deal-breaker when picking a place to work (according to a recent study by Swinburne University).
Keeping your teams motivated, engaged and working at their best means delivering perks and employee benefits that set you apart from the pack. And here’s why it matters: 89% of employees said they’d be more likely to recommend their company as a good place to work if it supported corporate wellness initiatives.
If you want to keep your current team engaged and set yourself up to attract the best talent, let us run you through why a meaningful corporate wellness program is your secret to employee retention and recruitment success.
How has corporate wellness changed since the rise of the pandemic?
Corporate wellness isn’t a new concept. But the role it plays in retaining employees has completely evolved over the past couple of years.
Prior to the pandemic, employers could get away with offering perks like free gym memberships and discount codes for mindfulness classes. But this box-ticking approach isn’t going to fly in 2022, as employees reconsider how they live and work across the board.
As you’ve heard, ‘The Great Resignation’ is prompting droves of workers to ditch their current gig for greener pastures. Take this stat from Employment Hero telling us that 48% of Australian workers plan to look for a new job in the next six months.
Now, the best talent is on the hunt for more flexible working arrangements, better pay, and companies that will make their wellbeing a top priority.
That gives employers a huge opportunity to tap into: by designing a stand-out corporate wellness program, you can keep your current team engaged (no matter where they’re working) and position your company as a leader in your field to catch the eye of potential recruits.
Plus, we already know that corporate wellness is a smart investment. Research from Harvard shows that for every $1 investment in support employee wellness, businesses score a $6 payback. That’s a whopping 6:1 ROI.
Who is setting the standard for brilliant corporate wellness programs?
Innovative companies across the globe are already coming up with creative ways to retain employees through savvy corporate wellness programs. Let’s run you through some of our favourites to get you inspired.
- Salesforce: these guys have purchased their very own 75-acre wellness retreat in California and transformed it into an employee wellness centre to offer yoga, hiking and off-site events to their 70,000 staff. Plus, they’ve got a stack of other wellness initiatives embedded into their company, including Doona Days (a.k.a. Paid time off to rest, recharge and take care of our mental health).
- Asana: another tech company setting the bar for corporate wellness is Asana. From dedicated nap rooms to recharge during a busy day to unlimited paid time off, this company gives its employees the time and space they need to do their best work.
- Google: anyone lucky enough to score a job at Google can expect a stack of employee benefits, including access to on-site physios to free financial planning sessions and even a number of cafes and kitchens serving healthy, delicious meals.
- LinkedIn: as you’d expect, LinkedIn is leading the pack when it comes to corporate wellness. They’ve introduced mindfulness lounges in their offices, fruit-infused water in break rooms and smart office design (like positioning printers on the other side of the office to get team members up and walking during their day).
How hybrid teams are embracing new corporate wellness initiatives
But brilliant corporate wellness programs aren’t just for huge multinationals and tech unicorns.
In fact, businesses of all sizes are realising the benefits of corporate wellness and investing whatever they can into their talent’s physical and emotional wellbeing. That’s because organisations (big and small) know that the world of work has changed and looking beyond productivity and profits is essential to success.
As we mentioned, hybrid work is here to stay. In fact, a recent PwC survey found that nearly three-quarters of Australian respondents want to see a blend of in-person and remote work in the months and years to come.
We also know that working remotely tends to mean longer days, back-to-back Zoom calls and a lack of incidental coworker contact. To put that into perspective, a recent study has found that those of us working from home clock in an extra seven weeks of full-time work per year.
What does this tell us? Well, companies need to design corporate wellness programs that support teams who are working remotely and in the office.
Here at Blys, we’ve seen a big uptick in businesses looking for innovative ways to reward and support their teams working remotely.
“We’re seeing teams swap pub lunches for wellness experiences. With hybrid work now the norm, leaders are celebrating their staff by offering perks such as in-office chair massages, team manicure days and gift vouchers, that promote positive wellbeing and productivity and can be enjoyed both at home and at work.” acknowledges Blys founder, Ilter Dumduz.
Four tips to bring your own corporate wellness program to life
We reckon it’s time to think strategically about ways to retain employees. That’s why we see corporate wellness as so much more than a buzzword: it’s your ticket to a thriving, engaged workforce in a post-COVID world.
So, here are four actionable tips leaders (like you) can use to build out their own corporate wellness offering for hybrid or remote teams.
Tip 1. Find out what your team needs most
Give your employees the opportunity to have a say about what’s offered through your corporate wellness program. Run a quick staff-wide survey to gather their input and give everyone a voice to ensure you’re not making assumptions about what will help your team succeed.
Tip 2. Make employee wellness an ongoing priority
The best corporate wellness programs in Australia support teams for the long-term with ongoing opportunities, classes and events to keep staff engaged.
Tip 3. Turn employee wellness into a team-building activity
Keeping your team connected can be a big challenge in the era of hybrid work. So, why not use your corporate wellness initiative as a chance to get the crew together.
Set up regular monthly or quarterly in-person events (like group PT sessions, Pilates classes or even guided mindfulness sessions). Book out a conference room, breakout space or even take your team off-site with a mobile therapist ready to help your team bliss out.
Tip 4. Make wellness happen wherever your team are working
Corporate wellness doesn’t have to be confined to the four-walls of your office. Whether you decide to book an in-office wellness session or give your team the ability to secure a private in-home massage, make sure everyone scores the same perks across your organisation.
When it comes to corporate wellness, thinking outside the box and coming up with creative ways to keep your team happy and healthy will pay off big in the long-term.